The Association of the Luxembourg Fund Industry (ALFI) recently presented a seminar, which featured panel discussions with representatives from financial services, asset management, legal and accounting firms. The seminar was hosted by ALFI deputy general director Marc‑André Bechet. This article, the first in a two-part series, covers the discussions on the impact of the coronavirus pandemic on Luxembourg’s funds industry; E.U. liquidity risk management measures; E.U. distribution challenges for U.S. fund managers; the E.U.’s incipient pre-marketing regime; AIFMD II; and European Long-Term Investment Funds. The second article will review the discussions on marketing E.U. funds outside the E.U.; implementation of the Sustainable Finance Disclosure Regulation; the “digitalization” of financial services in the E.U.; and developments in Luxembourg’s and the E.U.’s anti-money laundering and counter-terrorist financing efforts. For coverage of other ALFI events, see “Luxembourg Plays Prominent Role in ESG Investing and Sustainable Finance” (Nov. 21, 2019); and our two-part series: “Luxembourg Vehicles Can Assist Managers With Marketing Private Funds in the E.U.” (Jul. 18, 2019); and “Brexit and Sustainable Investing Remain Key Considerations in Luxembourg Funds Space” (Jul. 25, 2019).