A law firm and an accounting firm hosted a seminar earlier this year on strategies and risks of hedge fund marketing focused on family offices and high net worth individuals.  The primary purpose of the seminar was to highlight workable, battle-tested strategies for raising capital from both sets of investors.  The secondary purpose of the seminar was to offer practical advice on navigating regulatory risks posed by hedge fund marketing generally.  This article discusses the salient points discussed during the seminar.  For related insight, see “Why and How Do Family Offices and Foundations Invest in Hedge Funds?,” Hedge Fund Law Report, Vol. 6, No. 1 (Jan. 3, 2013).